Nissan, a name synonymous with quality and innovation in the automotive industry, has captured the attention of car enthusiasts and everyday drivers alike. With its sleek designs, impressive performance, and cutting-edge technology, Nissan has earned a reputation for delivering vehicles that redefine the driving experience. But who is behind this iconic brand? Who makes Nissan and guides its journey towards automotive excellence?
The story of Nissan's origins can be traced back to the early 20th century, when Masujiro Hashimoto, a Japanese engineer with a passion for automobiles, founded the Kwaishinsha Motor Car Works in 1911. This humble beginning marked the birth of what would eventually become one of the world's most recognized automotive brands. Over the years, through strategic partnerships, mergers, and acquisitions, Nissan evolved and expanded its reach, solidifying its position as a global automotive powerhouse.
Today, Nissan is a part of the Nissan Motor Company, a multinational automotive manufacturer headquartered in Yokohama, Japan. The company boasts a diverse portfolio of vehicle brands, which include Nissan, Infiniti, and Datsun, each catering to different market segments and consumer preferences. With production facilities spread across the globe, Nissan's vehicles are sold in over 160 countries, making it a truly global brand.
Who Makes Nissan
Unveiling the Automotive Giant Behind Nissan's Success
- Founded by Masujiro Hashimoto
- Established in 1911
- Headquartered in Yokohama, Japan
- Part of Nissan Motor Company
- Global presence in over 160 countries
- Includes brands like Nissan, Infiniti, and Datsun
- Renowned for quality, innovation, and technology
- Focus on sustainable mobility solutions
- Commitment to zero-emission vehicles
- Driving the future of automotive excellence
Nissan's journey is a testament to the vision and dedication of its founders and the talented individuals who have contributed to its success over the years. With a relentless pursuit of innovation and a commitment to delivering exceptional vehicles, Nissan continues to captivate drivers worldwide.
Founded by Masujiro Hashimoto
The story of Nissan's origins is intertwined with the vision and determination of Masujiro Hashimoto, a Japanese engineer with an unwavering passion for automobiles. Born in 1881 in Osaka, Japan, Hashimoto displayed a keen interest in mechanics and engineering from a young age. After graduating from the Tokyo Higher Technical School in 1903, he embarked on a career in the automotive industry, working for several companies before founding his own venture.
In 1911, Hashimoto established the Kwaishinsha Motor Car Works in Tokyo, Japan. This humble workshop marked the birth of what would eventually become Nissan Motor Company. With a team of dedicated engineers and technicians, Hashimoto began producing small cars and trucks, laying the foundation for the company's future success. The early vehicles manufactured by Kwaishinsha were known for their durability and reliability, quickly gaining popularity among Japanese consumers.
Hashimoto's entrepreneurial spirit and commitment to innovation drove Kwaishinsha's rapid growth. In 1914, the company produced its first passenger car, the DAT, which stood for Durable, Attractive, and Trustworthy. The DAT model gained recognition for its quality and affordability, becoming a popular choice among Japanese families. The success of the DAT car prompted Hashimoto to expand his business, leading to the establishment of the DAT Motorcar Company in 1925.
Under Hashimoto's leadership, DAT Motorcar Company continued to flourish, introducing new models and expanding its production capacity. In 1933, the company merged with another Japanese automaker, Jitsuyo Jidosha, to form the Nissan Motor Company. Hashimoto assumed the role of president of the newly formed company, guiding it through a period of rapid growth and expansion.
Masujiro Hashimoto's vision and dedication laid the foundation for Nissan's success. His pioneering efforts in the early 20th century paved the way for the company's transformation into a global automotive powerhouse. Nissan's commitment to innovation and quality can be traced back to Hashimoto's unwavering passion for automobiles, a passion that continues to inspire the company's engineers and designers to this day.
Established in 1911
The year 1911 marked a pivotal moment in the history of Nissan, as Masujiro Hashimoto founded the Kwaishinsha Motor Car Works in Tokyo, Japan. This humble workshop served as the birthplace of Nissan, setting the stage for the company's remarkable journey towards becoming a global automotive leader.
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Humble Beginnings:
Kwaishinsha Motor Car Works started as a small workshop with a dedicated team of engineers and technicians. Hashimoto's vision was to produce high-quality and affordable vehicles for Japanese consumers.
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Early Success:
The company's early vehicles, such as the DAT car, quickly gained popularity due to their durability, reliability, and affordability. The DAT model became a symbol of Japanese engineering excellence and laid the foundation for Nissan's future success.
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Expansion and Growth:
Under Hashimoto's leadership, Kwaishinsha Motor Car Works experienced rapid growth and expansion. The company introduced new models, increased production capacity, and established a strong dealer network throughout Japan.
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Merger and Formation of Nissan:
In 1933, Kwaishinsha Motor Car Works merged with another Japanese automaker, Jitsuyo Jidosha, to form the Nissan Motor Company. This merger brought together the strengths and resources of both companies, creating a formidable force in the Japanese automotive industry.
The establishment of Nissan in 1911 marked a significant milestone in the company's history. From its humble beginnings as a small workshop to its emergence as a global automotive powerhouse, Nissan's journey is a testament to the vision, dedication, and innovative spirit of its founders and employees.
Headquartered in Yokohama, Japan
Nissan Motor Company has its headquarters in the vibrant city of Yokohama, Japan. Located just south of Tokyo, Yokohama is a major port city and a significant industrial and commercial hub in Japan. Nissan's decision to establish its headquarters in Yokohama reflects the city's strategic importance and its proximity to key transportation infrastructure.
Yokohama's rich history and cultural heritage make it an ideal location for Nissan's global headquarters. The city is home to a diverse population and a highly skilled workforce, providing Nissan with access to a talented pool of engineers, designers, and other professionals. Additionally, Yokohama's proximity to major airports and seaports facilitates Nissan's global operations and its ability to connect with customers and partners worldwide.
Nissan's headquarters in Yokohama serves as the central command center for the company's global operations. It houses executive offices, administrative departments, and research and development facilities. From Yokohama, Nissan's leadership team oversees the company's strategic direction, product development, and global sales and marketing activities. The headquarters also plays a vital role in coordinating Nissan's operations across its various subsidiaries and affiliates around the world.
Yokohama's vibrant urban environment and its position as a global business center have contributed to Nissan's success and its ability to remain at the forefront of the automotive industry. The city's infrastructure, skilled workforce, and cultural diversity have created a conducive environment for Nissan to thrive and continue its journey towards automotive innovation and excellence.
Part of Nissan Motor Company
Nissan Motor Company is the parent company of Nissan, a globally recognized automotive brand. This corporate structure allows Nissan to operate as a distinct entity while benefiting from the resources and support of a larger organization.
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Global Reach:
As part of Nissan Motor Company, Nissan has access to a global network of manufacturing facilities, research and development centers, and sales and marketing operations. This global presence enables Nissan to serve customers in over 160 countries and regions, catering to diverse market needs and preferences.
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Shared Resources:
Being part of Nissan Motor Company allows Nissan to share resources and expertise with other subsidiaries and affiliates within the group. This includes sharing platforms, technologies, and components, which helps Nissan to streamline its operations and reduce costs. It also facilitates collaboration on research and development projects, leading to innovations that benefit all brands under the Nissan Motor Company umbrella.
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Financial Strength:
Nissan Motor Company's financial strength provides stability and support to Nissan. The company's solid financial foundation allows Nissan to invest in new technologies, expand into new markets, and weather economic downturns. This financial stability contributes to Nissan's long-term growth and sustainability.
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Brand Synergy:
As part of Nissan Motor Company, Nissan benefits from brand synergy with other brands within the group, such as Infiniti and Datsun. This synergy allows Nissan to offer a wider range of vehicles and cater to a broader spectrum of customer needs. It also enables Nissan to leverage the strengths and reputations of its sister brands to enhance its own brand image.
Being part of Nissan Motor Company provides Nissan with a solid foundation for growth and success. The company's global reach, shared resources, financial strength, and brand synergy contribute to Nissan's ability to compete effectively in the fiercely competitive global automotive market.
Global presence in over 160 countries
Nissan's global presence is a testament to its commitment to serving customers worldwide. With operations in over 160 countries, Nissan has established itself as a truly global automotive brand, catering to diverse markets and consumer preferences.
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Diverse Markets:
Nissan's global presence allows it to cater to a wide range of markets, each with unique needs and preferences. The company tailors its products and services to meet the specific requirements of each market, ensuring that customers receive vehicles that are suited to their local conditions and driving habits.
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Local Production:
To better serve its global customers, Nissan has established production facilities in various countries around the world. This local production enables Nissan to reduce costs, improve efficiency, and respond more quickly to changing market demands. It also contributes to the local economy and creates jobs in the countries where Nissan operates.
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Global Supply Chain:
Nissan's global presence is supported by a complex and efficient supply chain that spans the globe. The company works with a network of suppliers and partners to source materials, components, and finished vehicles. This global supply chain ensures that Nissan has the resources it needs to meet customer demand and deliver high-quality vehicles.
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Global Sales and Marketing:
Nissan's global presence is further strengthened by its extensive sales and marketing network. The company has established dealerships and sales outlets in over 160 countries, providing customers with convenient access to Nissan vehicles and services. Nissan's marketing campaigns are tailored to local markets, ensuring that the company's message resonates with consumers worldwide.
Nissan's global presence is a key factor in its success as a leading automotive manufacturer. The company's ability to serve customers in over 160 countries has contributed to its strong brand recognition, loyal customer base, and continued growth.
Includes brands like Nissan, Infiniti, and Datsun
Nissan Motor Company is home to a diverse portfolio of automotive brands, each catering to distinct market segments and customer preferences. These brands include Nissan, Infiniti, and Datsun, each with its own unique identity and target audience.
Nissan: The Nissan brand is the core of the company's operations, representing the majority of its sales and production. Nissan vehicles are known for their quality, reliability, and affordability, making them popular among a wide range of consumers. The brand offers a diverse lineup of vehicles, including sedans, SUVs, crossovers, and electric vehicles.
Infiniti: Infiniti is Nissan's luxury vehicle brand, offering high-performance vehicles with sophisticated designs and advanced technologies. Infiniti vehicles are targeted at discerning customers whoを求めるluxury and exclusivity. The brand's lineup includes sedans, SUVs, and coupes, all featuring premium materials and craftsmanship.
Datsun: Datsun is Nissan's budget-friendly brand, catering to emerging markets and value-conscious consumers. Datsun vehicles are known for their affordability, durability, and practicality. The brand's lineup includes entry-level sedans, hatchbacks, and SUVs, all designed to provide reliable and efficient transportation.
The presence of multiple brands under Nissan Motor Company allows the company to cater to a wider spectrum of customers and market segments. This strategic approach enables Nissan to optimize its product offerings, target specific customer groups, and maximize its market share.
Renowned for quality, innovation, and technology
Nissan has earned a reputation for delivering vehicles that are renowned for their quality, innovation, and technology. These three pillars have been instrumental in driving Nissan's success and establishing its position as a leading automotive manufacturer.
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Unwavering Commitment to Quality:
Nissan places the utmost importance on quality in every aspect of its operations. The company adheres to rigorous manufacturing standards and quality control processes to ensure that its vehicles meet the highest levels of quality and reliability. Nissan's commitment to quality has resulted in its vehicles consistently ranking high in independent quality surveys and earning the trust of customers worldwide.
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Innovation that Drives Progress:
Nissan is at the forefront of automotive innovation, constantly pushing the boundaries of what is possible. The company invests heavily in research and development to create innovative technologies and features that enhance the driving experience, safety, and overall performance of its vehicles. Nissan's innovative spirit has led to the development of groundbreaking technologies such as the ProPILOT Assist semi-autonomous driving system, the e-POWER electrified powertrain, and the LEAF, the world's first mass-market electric vehicle.
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Technology that Empowers Drivers:
Nissan's vehicles are equipped with a wide range of advanced technologies designed to empower drivers and make their journeys safer, more convenient, and more enjoyable. These technologies include intelligent safety systems, infotainment systems with seamless connectivity, and driver assistance features that enhance the driving experience. Nissan's commitment to technology ensures that its vehicles remain at the cutting edge of automotive innovation.
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A Legacy of Engineering Excellence:
Nissan has a long-standing legacy of engineering excellence, dating back to its early days as Kwaishinsha Motor Car Works. The company's engineers are renowned for their ingenuity and dedication to creating vehicles that are both reliable and exciting to drive. Nissan's engineering prowess has resulted in the development of iconic vehicles such as the GT-R sports car, the Armada SUV, and the Frontier pickup truck, all of which have earned a loyal following among enthusiasts.
Nissan's reputation for quality, innovation, and technology is a testament to the company's unwavering commitment to excellence. These three pillars have been instrumental in driving Nissan's success and establishing its position as a leading automotive manufacturer.
Focus on sustainable mobility solutions
Nissan is committed to developing and delivering sustainable mobility solutions that address the environmental challenges of the 21st century. The company recognizes the need to reduce its carbon footprint and contribute to a cleaner, more sustainable future for all.
Electrification: Nissan is a pioneer in the field of electric vehicles, having introduced the world's first mass-market electric vehicle, the LEAF, in 2010. The company continues to invest heavily in the development of electric vehicles and has set an ambitious goal of electrifying its entire lineup by 2030. Nissan's electric vehicles offer zero-emission mobility, providing drivers with a sustainable and environmentally friendly alternative to traditional gasoline-powered vehicles.
Intelligent Mobility: Nissan's Intelligent Mobility vision encompasses a range of technologies and services that aim to enhance safety, convenience, and connectivity for drivers. These technologies include ProPILOT Assist, a semi-autonomous driving system that reduces driver fatigue and improves safety. Nissan's Intelligent Mobility vision also includes the development of connected car services that allow drivers to remotely access information about their vehicles and receive real-time updates on traffic and road conditions.
Energy-Efficient Technologies: Nissan is also focused on developing energy-efficient technologies that improve the fuel efficiency of its vehicles. These technologies include lightweight materials, advanced aerodynamics, and efficient powertrains. Nissan's commitment to energy efficiency has resulted in the development of vehicles that achieve impressive fuel economy ratings, reducing operating costs for drivers and lowering emissions.
Sustainability Throughout the Value Chain: Nissan's commitment to sustainability extends beyond its vehicles to its entire value chain. The company works with its suppliers to reduce the environmental impact of its manufacturing processes and to ensure that its vehicles are produced in a sustainable manner. Nissan is also committed to recycling and reusing materials, minimizing waste, and reducing its carbon footprint throughout its operations.
Nissan's focus on sustainable mobility solutions is a reflection of its commitment to environmental stewardship and its vision for a cleaner, more sustainable future. The company's efforts in this area are making a positive impact on the environment and helping to create a more sustainable transportation system for all.
Commitment to zero-emission vehicles
Nissan is at the forefront of the global movement towards zero-emission vehicles, recognizing the urgent need to address the environmental challenges posed by traditional gasoline-powered vehicles. The company has made a bold commitment to electrify its entire lineup by 2030, demonstrating its unwavering dedication to a sustainable future.
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Pioneering Electric Vehicles:
Nissan has a proven track record as a pioneer in the electric vehicle market. The company introduced the world's first mass-market electric vehicle, the LEAF, in 2010, and has since sold over 500,000 units globally. The LEAF has earned widespread acclaim for its affordability, practicality, and zero-emission performance.
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Ambitious Electrification Goals:
Nissan has set ambitious goals for the electrification of its entire lineup. The company aims to have 40% of its global sales come from electrified vehicles by 2023, and to achieve 100% electrification by 2030. This commitment reflects Nissan's belief that electric vehicles are the future of transportation and its determination to lead the transition to a zero-emission future.
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Developing Next-Generation Battery Technology:
Nissan is investing heavily in the development of next-generation battery technology to improve the range, performance, and affordability of its electric vehicles. The company is working on solid-state batteries, which have the potential to significantly increase energy density and reduce charging times. Nissan's commitment to battery technology innovation is essential for the widespread adoption of electric vehicles.
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Expanding Charging Infrastructure:
Nissan recognizes the importance of a robust charging infrastructure to support the growing number of electric vehicles on the road. The company is working with governments, utilities, and other stakeholders to expand charging infrastructure and make it more accessible for drivers. Nissan is also developing innovative charging solutions, such as ultra-fast charging and wireless charging, to further enhance the convenience of owning an electric vehicle.
Nissan's commitment to zero-emission vehicles is driven by its vision for a cleaner, more sustainable future. The company's ambitious electrification goals and investments in battery technology and charging infrastructure are shaping the future of mobility and helping to accelerate the transition to a zero-emission transportation system.
Driving the future of automotive excellence
Nissan is committed to driving the future of automotive excellence, pushing the boundaries of innovation and technology to create vehicles that are safer, more efficient, and more enjoyable to drive. The company's vision for the future is centered around three key pillars: electrification, intelligent mobility, and sustainable mobility solutions.
Electrification: Nissan believes that electrification is the key to a more sustainable and efficient future of transportation. The company is investing heavily in the development of electric vehicles and aims to electrify its entire lineup by 2030. Nissan's electric vehicles offer zero-emission mobility, reduced operating costs, and a quieter and more refined driving experience.
Intelligent Mobility: Nissan's Intelligent Mobility vision encompasses a range of technologies and services that enhance safety, convenience, and connectivity for drivers. These technologies include ProPILOT Assist, a semi-autonomous driving system that reduces driver fatigue and improves safety. Nissan's Intelligent Mobility vision also includes the development of connected car services that allow drivers to remotely access information about their vehicles and receive real-time updates on traffic and road conditions.
Sustainable Mobility Solutions: Nissan is committed to developing and delivering sustainable mobility solutions that address the environmental challenges of the 21st century. The company's focus on sustainable mobility includes the development of electric vehicles, energy-efficient technologies, and the promotion of renewable energy sources. Nissan is also working to reduce its carbon footprint throughout its operations and to create a more sustainable transportation system for all.
Nissan's commitment to driving the future of automotive excellence is evident in its innovative vehicles, advanced technologies, and sustainable mobility solutions. The company is at the forefront of the automotive industry, shaping the future of mobility and creating a better driving experience for everyone.
FAQ
Have more questions about Nissan? Here are some frequently asked questions and answers to help you learn more about this iconic automaker:
Question 1: Who founded Nissan?
Answer 1: Nissan was founded by Masujiro Hashimoto, a Japanese engineer with a passion for automobiles.
Question 2: When was Nissan founded?
Answer 2: Nissan was founded in 1911 as Kwaishinsha Motor Car Works.
Question 3: Where is Nissan headquartered?
Answer 3: Nissan is headquartered in Yokohama, Japan.
Question 4: What are some of Nissan's most popular car models?
Answer 4: Some of Nissan's most popular car models include the Altima, Rogue, Sentra, Pathfinder, and Maxima.
Question 5: What is Nissan's commitment to sustainability?
Answer 5: Nissan is committed to developing sustainable mobility solutions, including electric vehicles, energy-efficient technologies, and the promotion of renewable energy sources. The company aims to achieve carbon neutrality throughout its operations by 2050.
Question 6: What are some of Nissan's future goals?
Answer 6: Nissan's future goals include electrifying its entire lineup by 2030, developing next-generation battery technology, and expanding charging infrastructure to support the growing number of electric vehicles on the road.
Question 7: Where can I learn more about Nissan?
Answer 7: You can learn more about Nissan by visiting the company's official website, following Nissan on social media, or visiting a Nissan dealership near you.
These are just a few of the frequently asked questions about Nissan. If you have any other questions, feel free to reach out to a Nissan representative or visit the company's website for more information.
Now that you know more about who makes Nissan, let's explore some additional tips and insights related to this iconic automaker.
Tips
Here are a few practical tips to help you learn more about Nissan and make informed decisions regarding your next vehicle purchase:
Tip 1: Visit a Nissan Dealership:
One of the best ways to learn more about Nissan vehicles is to visit a Nissan dealership. At a Nissan dealership, you can see the latest models up close, test drive different vehicles, and speak with knowledgeable sales representatives who can answer your questions and help you find the right Nissan for your needs and budget.
Tip 2: Explore Nissan's Website:
Nissan's official website is a wealth of information about the company, its vehicles, and its latest news and promotions. You can browse through the different models, compare features and specifications, and learn about Nissan's commitment to quality, innovation, and sustainability. You can also find information about Nissan dealerships in your area and schedule a test drive.
Tip 3: Follow Nissan on Social Media:
Nissan is active on various social media platforms, including Facebook, Twitter, Instagram, and YouTube. By following Nissan on social media, you can stay up-to-date on the latest news, product launches, and special offers. You can also engage with other Nissan enthusiasts and share your thoughts and experiences with Nissan vehicles.
Tip 4: Read Nissan Owner Reviews:
Before making a decision about purchasing a Nissan vehicle, it's a good idea to read owner reviews to get a firsthand perspective on the quality, reliability, and performance of Nissan vehicles. You can find owner reviews on various automotive websites, forums, and social media platforms. Reading owner reviews can help you make an informed decision and choose a Nissan vehicle that meets your expectations.
These tips can help you learn more about Nissan and make informed decisions about your next vehicle purchase. Whether you're a first-time car buyer or an experienced driver, Nissan offers a wide range of vehicles to suit your needs and preferences.
Now that you have some tips for learning more about Nissan, let's conclude our exploration of this iconic automaker.
Conclusion
Nissan, a name synonymous with quality, innovation, and automotive excellence, has captured the attention of drivers worldwide. From its humble beginnings as Kwaishinsha Motor Car Works in 1911 to its current position as a global automotive powerhouse, Nissan's journey is a testament to the vision and dedication of its founders and employees.
Headquartered in Yokohama, Japan, Nissan operates a diverse portfolio of vehicle brands, including Nissan, Infiniti, and Datsun, catering to different market segments and consumer preferences. The company's global presence spans over 160 countries, reflecting its commitment to serving customers worldwide.
Nissan's unwavering focus on quality, innovation, and technology has earned it a reputation for delivering vehicles that are reliable, exciting to drive, and equipped with cutting-edge features. The company's commitment to sustainable mobility solutions, including the development of electric vehicles and energy-efficient technologies, demonstrates its dedication to a cleaner and more sustainable future.
As Nissan drives towards the future of automotive excellence, the company remains committed to delivering vehicles that are safe, efficient, and enjoyable to drive. With its ambitious electrification goals, intelligent mobility vision, and focus on sustainable mobility solutions, Nissan is shaping the future of mobility and creating a better driving experience for everyone.
Whether you're a first-time car buyer or an experienced driver, Nissan offers a wide range of vehicles to suit your needs and preferences. From sporty coupes to spacious SUVs and everything in between, Nissan has a vehicle that will make your journey more enjoyable and memorable.
As you consider your next vehicle purchase, take the time to learn more about Nissan and its commitment to quality, innovation, and sustainable mobility. Visit a Nissan dealership, explore the company's website, follow Nissan on social media, and read owner reviews to gain a deeper understanding of the Nissan brand and its vehicles.
With Nissan, you can drive with confidence, knowing that you're behind the wheel of a vehicle that is built to last and engineered to deliver an exceptional driving experience.